Frew’s Bridal offers more than four decades of bridal industry expertise to their brides and bridal parties. The family owned and operated full-service bridal salon is located in a 30,000-square-foot, beautifully restored building in historic downtown Alton, just 20 miles from St. Louis, Missouri.

The salon itself -- complete with an elegant bridal fitting room area fitted with pedestals, ornate mirrors and a seating area for family and guests -- is one of the five largest in the country, boasting an in-store inventory of nearly 1,000 bridal gowns as well as an extensive selection of designer bridesmaid, mothers, homecoming and prom dresses. Erin Frew’s eye for fashion and style truly reflects the boutique, as she hand picks gowns from an array of emerging designers to prestigious fashion forward brands. With that in mind, you will be sure to find something for almost everyone.

Their highly-trained and personally invested staff share one simple goal – to give their brides the ultimate bridal experience, and help them find the dress of their dreams.